Bibendum At 130 – Why The Michelin Man Still Rolls Strong
Meet the Michelin Man in 2025 Since appearing in 1894, the Michelin Man doll Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1 Bibendum’s Hidden History His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2 The Evolution of a Legend Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3 Bibendum in the Modern Era Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations.
:contentReference[oaicite:4]index=4 Final Thoughts on Bibendum’s Legacy The Michelin Man isn’t going anywhere — and that’s precisely why he still works.