The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

The Michelin Man Keeps Rolling Bibendum — better known as the Michelin company mascot Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1 Surprising Facts About the Michelin Man In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2 From Mummy to Mascot Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon.

:contentReference[oaicite:3]index=3 The Icon That Refuses to Fade He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4 Is the Michelin Man Here to Stay? The Michelin Man isn’t going anywhere — and that’s precisely why he still works.