Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Who Is the Michelin Man? Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility. Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. Early Depictions Though unusual, these depictions cemented him as a recognizable figure in European advertising. His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." From Mummy-Like Figure to Slim Icon This updated look remains in place today, Michelin Man ensuring he stays relevant to a new generation.

His adaptability is why the figure has lasted over 130 years. From Tires to Fine Dining Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. A Mascot That Refuses to Fade In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. Why Bibendum Will Keep Rolling After more than 130 years, the Michelin Man mascot Man remains a unique cultural icon. The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.