Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Meet Bibendum – The Michelin Man Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility. Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. The Michelin Man’s First Look The first sketches showed Bibendum holding a goblet filled with nails, glass, and Michelin Man doll stones — a bold way of saying Michelin tires could "drink up" road hazards. It also gave the mascot a unique personality beyond simply being a tire figure.

How the Michelin Man Changed With Time This updated look remains in place today, ensuring he stays relevant to a new generation. His adaptability is why the figure has lasted over 130 years. From Tires to Fine Dining While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade From print posters to virtual campaigns, he has evolved without losing his identity. He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. Why Bibendum Will Keep Rolling In 2025, he continues to inspire trust, laughter, and recognition in equal measure. As long as Michelin tires keep rolling and Michelin Official stars keep shining, Bibendum will remain part of the story.